A comprehensive step-by-step checklist for SaaS product launches, covering pre-launch verification, deployment, monitoring, announcement coordination, and post-launch tasks. Ensure a smooth, error-free launch with this actionable guide.
## SaaS Launch Day Checklist
### Phase 1: Pre-Launch Verification (2-4 hours before launch)
1. [ ] Verify all critical services are operational (database, API, web server, CDN).
2. [ ] Run a full suite of automated tests (unit, integration, end-to-end).
3. [ ] Check SSL certificate validity and domain DNS propagation.
4. [ ] Validate payment gateway integration with test transactions.
5. [ ] Confirm email sending service (e.g., SendGrid, SES) is active and not rate-limited.
6. [ ] Review error logs for any lingering warnings or errors from staging.
7. [ ] Ensure backup and rollback plan is documented and accessible.
### Phase 2: Deployment Steps (launch time)
8. [ ] Execute deployment script or push to production branch (with zero-downtime strategy).
9. [ ] Verify deployment by accessing the live URL and running smoke tests.
10. [ ] Enable new user sign-ups and subscription plans (if previously disabled).
11. [ ] Update status page (e.g., Statuspage) to "Operational" or "Launch Live".
### Phase 3: Monitoring Setup (immediately after deployment)
12. [ ] Activate real-time monitoring dashboards (e.g., Datadog, New Relic) for CPU, memory, request latency, error rates.
13. [ ] Set up alert thresholds for 5xx errors (>0.5%), high latency (>2s), and payment failures.
14. [ ] Add team members to on-call rotation for incident response.
15. [ ] Monitor user sign-up and activation funnels in analytics (e.g., Mixpanel, Amplitude).
### Phase 4: Announcement Coordination (within first hour)
16. [ ] Send launch email to pre-launch waitlist/early access users.
17. [ ] Post announcement on social channels (Twitter/X, LinkedIn, Reddit, Product Hunt if applicable).
18. [ ] Update website banner or homepage with "Just Launched" notification.
19. [ ] Notify partners, affiliates, and press contacts with personalized messages.
### Phase 5: Post-Launch Tasks (first 24-48 hours)
20. [ ] Review first 100 user sign-ups for any onboarding friction (check drop-off points).
21. [ ] Respond
Installation Guide
1. Download the product 2. Unzip the files 3. Follow the included documentation 4. Configure for your use case 5. Start using immediately!
Requirements:
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What is this product?
A comprehensive step-by-step checklist for SaaS product launches, covering pre-launch verification, deployment, monitoring, announcement coordination, and post-launch tasks. Ensure a smooth, error-fre
How do I install it?
Download the files and follow the included documentation. Most products require no technical skills.
Do I get updates?
Yes! All products include updates (currently v1.0.0).
What if I have issues?
Contact the creator directly or use the Ask Hermes feature for instant support.
